What is your brand here on good ol’ planet Earth? You have one. So, what’s yours? I remember an article I read about business brands. It mentioned how you should seriously consider branding yourself. Because, the article said, if you don’t someone else will. Well, I’ll let you in on a little secret I’ve observed. Sometimes your brand here brings … The rest of the story…
Category Archives: branding yourself
Pete Rose died recently. I’m sure you know he was a famous baseball player who committed the cardinal sin of betting on baseball even as he managed the Cincinnati Reds. And if you know that, maybe you also know that Pete was a member of the 3000 hits club. There are only 33 baseball players in the 3000 hits club. … The rest of the story…
For several years I wrote a lot of short tunes that became jingles in advertising. And I wrote for all sorts of companies. If you lived in Colorado for any time during the past 20 years, and if you listened to radio, chances are you heard me at least once. Most jingles in advertising tend to have a short life. … The rest of the story…
This is something interesting I found out a little while ago. On this date, December 27, way back in 2005 an announcement came out that ‘Crazy Frog’ by Axel F was the best selling UK ringtone of that year. You might be asking, “Why are you talkin’ about a ring tone, Tony?” And the short answer is, “Why not?” But Ring … The rest of the story…
Are you a business owner? Or an entrepreneur? Or a wannabe of some sort? And would you like to know how to blend in and fly under the radar? Because who’d wanna create stand-out ads or marketing in this chaotic world? I mean, besides those knuckleheads who wanna make more money and be prepared for even more chaos. But that … The rest of the story…
OK, this is a manly post. So, women are only allowed as long as they intend to use the information to help the men in their lives. Are we clear? Good. Let’s proceed… As I was searching for some clothes, online, yesterday, an ad popped up (who’d’ve thunk it) with a reference to manly clothes. And I thought, “Hey, that’s … The rest of the story…
Take the Personalized Approach People have emailed me this question in various forms lately. Why does audio need to be personalized? Never fear. Your One-Man-Branding-Band is here with some info that should help. I’m not your typical (in more ways than one) copywriter or ad writer. A lot of my background is in the music business, audio commercials, and media … The rest of the story…
Check out my solo logo Back in the olden days…the fourth quarter of the twentieth century…I played music for a living. And I was a member of duos, trios, and four piece combos (aka bands). That was fine, and it was even fun sometimes. But for much of my professional career I was a solo performer. And that’s how my … The rest of the story…
A little horn blowing about why my words and music are good for business You’ll never have a hard time finding agencies, PR people, and other “creative” types who can put together a really cool advertising campaign. They’ve been around as long as business, and they know how to construct slick, polished ads for you. The trouble is, your competitor just might … The rest of the story…
The Power of Branding A few years ago I was over at a friend’s house, and he told me about his new racquetball shoes and how much he liked ’em. I’m not gonna mention the brand, but it’s a big, famous one. When he mentioned how much he paid for the shoes, I asked him why he was willing to … The rest of the story…
Opinions can be wrong If you have any social media accounts, you might have noticed how people don’t seem to be shy about sharing their opinions on just about anything and everything. And a lot of the time their opinions lash out at someone. With expletives, name-calling, and other assorted pleasantries. But it’s important to know opinions can be wrong. … The rest of the story…
Branding Yourself a Christian Last week I read an article about business brands. It mentioned how you should seriously consider branding yourself…because if you don’t someone else will. Well, I’ll let you in on a little secret I’ve observed… Sometimes branding yourself brings out other branding irons. When you brand yourself a Christian, for example, most people in the world … The rest of the story…
How Brand Power Can Stick Around I read where someone said audio can “drive consumer recall.” That’s what I call Brand Power. Audio, your own brand sound, can ramp up that power as much as (and actually way more than) your tag line or logo. Got Jingle? When I got married, quite a few years ago, I made some pretty … The rest of the story…