Take the Personalized Approach People have emailed me this question in various forms lately. Why does audio need to be personalized? Never fear. Your One-Man-Branding-Band is here with some info that should help. I’m not your typical (in more ways than one) copywriter or ad writer. A lot of my background is in the music business, audio commercials, and media production. And I use … Read the rest…
Category Archives: branding yourself
Check out my solo logo Back in the olden days…the fourth quarter of the twentieth century…I played music for a living. And I was a member of duos, trios, and four piece combos (aka bands). That was fine, and it was even fun sometimes. But for much of my professional career I was a solo performer. And that’s how my solo logo originated. If … Read the rest…
A little horn blowing about why my words and music are good for business You’ll never have a hard time finding agencies, PR people, and other “creative” types who can put together a really cool advertising campaign. They’ve been around as long as business, and they know how to construct slick, polished ads for you. The trouble is, your competitor just might be doing the same … Read the rest…
The Power of Branding A few years ago I was over at a friend’s house, and he told me about his new racquetball shoes and how much he liked ’em. I’m not gonna mention the brand, but it’s a big, famous one. When he mentioned how much he paid for the shoes, I asked him why he was willing to pay that much. About … Read the rest…
Opinions can be wrong If you have any social media accounts, you might have noticed how people don’t seem to be shy about sharing their opinions on just about anything and everything. And a lot of the time their opinions lash out at someone. With expletives, name-calling, and other assorted pleasantries. But it’s important to know opinions can be wrong. So, when you’re about … Read the rest…
Branding Yourself a Christian Last week I read an article about business brands. It mentioned how you should seriously consider branding yourself…because if you don’t someone else will. Well, I’ll let you in on a little secret I’ve observed… Sometimes branding yourself brings out other branding irons. When you brand yourself a Christian, for example, most people in the world form an immediate opinion … Read the rest…
How Brand Power Can Stick Around I read where someone said audio can “drive consumer recall.” That’s what I call Brand Power. Audio, your own brand sound, can ramp up that power as much as (and actually way more than) your tag line or logo. Got Jingle? When I got married, quite a few years ago, I made some pretty bold promises. I’m sure … Read the rest…