A little horn blowing about why
my words and music are good for business
You’ll never have a hard time finding agencies, PR people, and other “creative” types who can put together a really cool advertising campaign. They’ve been around as long as business, and they know how to construct slick, polished ads for you. The trouble is, your competitor just might be doing the same thing. Watch TV or listen to the radio for just a little while and see. Those are reasons why personalized words and music are good for business. But of course I’d say that…right?
Many business owners are on the wide path to business destruction. Or at least business doldrums. They’d rather rely on social media and the so-called “tried and true” advertising/marketing methods. Why pay for a “song” when you can invest in more infographs, case studies, white papers, and cartoon videos? Right?
Words and music are good for business because you remember them.
Ad after ad uses humor, or fast talk, or lots of images, or puppies, or cute babies. You get the idea. You gotta give your prospective customer or client the product or information they’re looking for. And you gotta talk to them directly. That simple approach makes you stand out. So pictures, puppies, and babies might be just the ticket if that’s your market. But you might not stand out.
Word and music can do this for you. So; here are 7 reasons why a solo freelance writer…with that combination of skills…is good for business (not in order of importance):
- More up-close-and-personal…one on one business relationship
- A direct stake in your success…your results impact the writer’s success
- Deeper research…for more meaningful impact
- Knows the “lay of the land”…in other words how to layout the words to read and follow better
- Multiple strategies from one source
- Meeting deadlines…and
- Writes your story to sell…not just to talk
Now…if your business and marketing are going great, forget everything I just said. But if they’re not going as well as you’d like, I suggest you hire someone who knows how to write. (like me) But also you should hire someone who actually wants you to succeed. Get my words and music for your business or website, and you’ll get something no other company has. Me.
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