Take the Personalized Approach People have emailed me this question in various forms lately…”Why does audio need to be personalized?” Never fear…Your One-Man-Branding-Band is here with some info that should help. I’m not your typical (in more ways than one) copywriter … Read the rest…
Category Archives: branding yourself
Check out my solo logo Back in the olden days…the fourth quarter of the twentieth century…I played music for a living. And I was a member of duos, trios, and four piece combos (aka bands). That was fine, and it … Read the rest…
A little horn blowing about why my words and music are good for business You’ll never have a hard time finding agencies, PR people, and other “creative” types who can put together a really cool advertising campaign. They’ve been around as long … Read the rest…
The Power of Branding A few years ago I was over at a friend’s house, and he told me about his new racquetball shoes and how much he liked ’em. I’m not gonna mention the brand, but it’s a big, … Read the rest…
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Opinions can be wrong If you have any social media accounts, you might have noticed how people don’t seem to be shy about sharing their opinions on just about anything and everything. And a lot of the time their opinions … Read the rest…
Branding Yourself a Christian Last week I read an article about business brands. It mentioned how you should seriously consider branding yourself…because if you don’t someone else will. Well, I’ll let you in on a little secret I’ve observed… Sometimes … Read the rest…
Brand power lasts more than an hour
How Brand Power Can Stick Around I read where someone said audio can “drive consumer recall.” That’s what I call Brand Power. Audio…your own brand sound…can ramp up that power as much as (and actually way more than) your tag … Read the rest…