Take the Personalized Approach
People have emailed me this question in various forms lately…”Why does audio need to be personalized?” Never fear…Your One-Man-Branding-Band is here with some info that should help. I’m not your typical (in more ways than one) copywriter or ad writer. A lot of my background is in the music business, audio commercials, and media production. And I use what I call the personalized approach to writing and producing for my clients. Here’s what I mean…
If you prefer to listen here’s this Rhyme and Reason Podcast episode.
The internet is an ocean of possibility when you use the “personalized approach”.
For; you might already know…
- Most consumers start their searches online with keywords
- Digital media can target specific consumers in regional markets
- Online media’s effectiveness can be measured more precisely than print or broadcast
In those bullet points notice the words, “keywords, specific, measured”. They all relate to personalizing results. When you’re looking for tires, you don’t want information about how quickly an athlete “tires”. And you certainly don’t wanna see results from across the country or around the world. Right?
You might also be aware of the huge effect social marketing is having on the way online business and brand awareness is presented. That’s why I create and produce easy-to-see-hear-read-and-watch content for online ears and eyeballs. And, using the personalized approach, with audio and video, the information goes through. both the “eye gate” and the “ear gate”. When that happens, it’s way more likely to stay there.
Research backs me up on this.
If you’re ready and able to get started, give me a call. Don’t wait till your competitors are jumping out in front of you with their own catchy audio branding. And if your advertising budget is an issue, call or email anyway. Chances are we can work out a way to get you going. Then, we’ll produce a winning sound with the personalized approach to keep ‘em humming your tune and remembering your brand.
Jump on the one-of-a-kind Rhyme and Reason Bandwagon today. Use the form on the side. You’ll even get some great free stuff to get you going. And share with others by choosing any of the social media links below.