“Blinded by the light. Revved up like a deuce, you know a runner in the night.” I remember listening to Manfred Mann’s Earth Band sing that song way back in the 1970’s. And I didn’t learn, till later, it was written by Bruce Springsteen (I’m not one of his fans). But it’s one of those songs that partly sticks in your brain because of … Read the rest…
A few years ago I felt like a man of dust. Because I did some handyman work in addition to my ad writing, copywriting, and website building business. I was getting established in a new city after living in another city for over 20 years. And the client connections didn’t materialize fast enough for me to rely on what I’d been doing for a … Read the rest…
Yesterday was that day. Today is that day. And tomorrow will be that day. And by “that day” I mean the day somebody was talkin’ about when they said they’d do, be, or try something. You’ve said it. I’ve said it. Most everybody has. Does it sound familiar? “Someday I wanna try (fill in the blank). Or how about, “Someday he/she will be sorry.” … Read the rest…
Remember that time you got into an argument with that certain someone? And remember how you recalled something one way, and they recalled it another? Then you both took a firm stand and neither of you would budge. And you just knew you could figure out that one thing to say so they could see where they got it wrong. But then they said … Read the rest…
Ever since the Donald left the white house, some guy named Joe has been there. And he’s doin’ a good job. A mighty good job. So, I just wanted to touch base with you and let in on the latest political news. See ya later. (*needle scratch sound) Yeah, you know what’s dripping, don’t you? But I’m only being a little sarcastic. Mostly I … Read the rest…
Mountain goats. Awesome animals that live high in the mountains most of the time. Mountain Goats…a stupid band from North Carolina who probably wouldn’t know truth if it zapped through their instruments, traveled up their fingers, and stimulated whatever brain cells they have left. But I don’t know them. So, maybe I shouldn’t get started on what I really think. Besides, I’m a white … Read the rest…
Even if you’re not familiar with the world of copywriting, you probably read some every day. Because copywriting is the act of using words to sell. That’s the simple definition. And a guy I’ve been following for over 30 years, Bob Bly, wrote the book on copywriting. Several books to be more accurate. He and I connected on a business social network. And this … Read the rest…