A little horn blowing about why my words and music are good for business You’ll never have a hard time finding agencies, PR people, and other “creative” types who can put together a really cool advertising campaign. They’ve been around as long as business, and they know how to construct slick, polished ads for you. The trouble is, your competitor just might be doing the same … Read the rest…
Category Archives: Music Producer
I’m not sure, but I don’t think I’ve ever suffered from writer block. There have been times when I didn’t write as much as others. But I’ve never had an actual writer block. Instead, what happens to me is what I call “writer flood”. My head gets flooded with ideas. Ideas for books, for pictures, for characters, for music and lyrics to go along … Read the rest…
Make more money ““ it’s pretty important, right? Maybe I’m just a little over-sensitive to gas prices because I drive a lot. But I’ve noticed (and maybe it’s just coincidence”I doubt it) how a gallon of gas costs tends to cost more at strategic times of the year. At least, that’s the case here in the shadow of Pike’s Peak where I live. Just … Read the rest…
Music for business is necessary AND powerful Can your business afford to ignore a marketing strategy that customers and clients actually enjoy? If you own a business, you need music. I know it sounds wacky to say you need it. But you do. And that even goes for online businesses focused mainly on selling stuff on Amazon. I’ll get back to that and show … Read the rest…
Being a business owner ain’t for coasters I’m not talking about those cute, little thingys you put under your drink to protect your snazzy coffee table. And I’m also not talking that R&B group from way back”yakety yak, don’t talk back. Unless you plan on being a business owner whose business is like this” You can’t be a business owner and keep your engine in … Read the rest…
How Brand Power Can Stick Around I read where someone said audio can “drive consumer recall.” That’s what I call Brand Power. Audio, your own brand sound, can ramp up that power as much as (and actually way more than) your tag line or logo. Got Jingle? When I got married, quite a few years ago, I made some pretty bold promises. I’m sure … Read the rest…
Are you a Wizard Lizard? He’s standing in the middle of the road on the border of Tennessee and Virginia. Another time, he’s on the Brooklyn Bridge with walkers and cyclists whizzing by. Still another time he’s in the middle of the desert southwest with the Roadrunner and Coyote. He’s the original wizard lizard, the Geico Gecko. And he helped Geico have one of … Read the rest…