Are you a Wizard Lizard?
He’s standing in the middle of the road on the border of Tennessee and Virginia. Another time, he’s on the Brooklyn Bridge with walkers and cyclists whizzing by. Still another time he’s in the middle of the desert southwest with the Roadrunner and Coyote. He’s the original wizard lizard, the Geico Gecko. And he helped Geico have one of the most powerful and recognizable audio brands in America. (If you’d prefer to listen to the rest of this rather than read, check out this episode of the Rhyme and Reason Podcast)
Don’t be left out in the blizzard.
You don’t need the advertising budget of Geico Insurance to be a wizard lizard. But you DO need to be consistent with your audio branding. It’s like any other part of advertising. You can’t just put it out there once or twice and expect people to beat a path to your door. You might find yourself standing all alone in a whiteout blizzard.
Think of any successful commercial. Or any successful pop song. In fact, think about any brand or product that’s been successful and see if you can come up with one who wasn’t consistent.
Can’t do it can you?
You might start out just being a regular lizard. At first you spend your time figuring out who you are, what you’re trying to sell, and who your audience or market is. You’re a lizard, crawling around the internet. Looking for ways to get your message out there. Hoping to show how you’re the right one for the project.
To become a Wizard Lizard you gotta stand up and stand out.
If you’ve watched any of those Geico gecko commercials, you probably noticed the gecko always walks around like a human. Not like a lizard. That’s why he’s not like all the other lizards. He’s a wizard lizard who’s figured out how to stand out by standing up.
Make the decision, today, to stand up and get your wizard on. Consider adding the special brand building abilities of sound to your advertising. Put out a consistent brand message where your customers and clients will hear it and won’t be able to forget it.
You’ll find more ideas like this in my book on audio branding. It’s a free offer is right on the side of my website. A quick and easy read, you can probably finish it in a couple of hours. It’ll help you to see more advantages of becoming a wizard lizard. You can even do it yourself.
Of course, if you want or need some help producing a unique sound for you or your business, you know where to find me.