Make more money – it’s pretty important, right?
Maybe I’m just a little over-sensitive to gas prices because I drive a lot. But I’ve noticed (and maybe it’s just coincidence…I doubt it) how a gallon of gas costs tends to cost more at strategic times of the year. At least, that’s the case here in the shadow of Pike’s Peak where I live. Just as summer travel time gets here, too. Hmm. The point is, it’s an indication of how things continue to cost more. And the solution, as always, is to make more money. Not complain.
My wife is a health coach. What’s that got to do with how to make more money? It’ll make sense in a few seconds. She’s always looking for ways to help me build up my immune system, ease up the stress on my adrenals, and basically be as healthy as I can be. One of the things she touts most is apple cider vinegar. The health benefits to adding a dose of ACV to your daily diet are enormous. It’s tart, but I gotta say…it’s ain’t all that bad.
Vinegar and honey are both healthy, but…
Too much honey can still cause you some serious problems. Especially if you’re dealing with anything close to diabetic issues. And vinegar, ironically, can help reverse those problems.
OK, the reason I’m sharing all this is to create the analogy you can apply to your business or other creative endeavors. The old adage says, “You can catch more flies with honey than vinegar.” True. But you’re not looking for flies. You need customers, clients, and commerce. And when you use the sugary sweet approach…or as Marie Forleo said on a Ray Edwards Podcast episode, “too much flowery language”…you can kiss the commerce goodbye.
Make more money with fun facts and figures.
How many times have you clicked the buy button on somebody’s website because they seemed so sweet? And how many times have you bought something because the product, service, or information was explained in an easy-to-understand way? Yeah, the second approach is how you make more money.
It’s perfectly fine to have fun with facts and figures and let your personality shine through. People will love that. But don’t give ’em a toothache with honey-dripping language. This is even important in your audio branding.
Hopefully I’ve kept this short and “sweet” enough for you today. And remember: disagree at your own risk.