The Power of Branding
A few years ago I was over at a friend’s house, and he told me about his new racquetball shoes and how much he liked ’em. I’m not gonna mention the brand, but it’s a big, famous one. When he mentioned how much he paid for the shoes, I asked him why he was willing to pay that much. About $100. He said, “Because they’re the best brand. I’ve been buying them ever since I found out about them.” Flash forward to now, and I’m thinking, “Wow! That’s the power of branding.”
If you’d rather listen than read, here’s the Rhyme and Reason podcast episode 225:
My buddy and I used to play racquetball or tennis on a regular basis. He always had top of the line gear, state-of-the-art racquets, and of course…primo shoes. On the other hand, I always wore a decent pair of tennis shoes, got myself a “nice” racquet, and usually played in shorts and shirts I found on sale. I wasn’t a brand loyalist. And yet, (with truth in my words and modesty as my sidekick) I never lost a game to my friend. Never. One. Game.
And my friend never gave up trying to get the correct brand of sports gear.
The power of branding for the right audience builds stubbornly loyal fans.
Put your customers or clients in the spotlight. Help them to see how amazing they can be when they don’t try to be anyone else. Show them they’re not one of the crowd. Prove to them how individuality doesn’t mean you have to go it alone. Encourage them to “be yourself”. By all means…give them hope. And you know what helps you sink that message into their hearts and minds so deeply they’ll come back to you over and over again?
Personalized music takes the power of branding and gives it superhero powers. I can help you discover and put your branding superpowers to good use with your own sound. And I’ll help you focus on the YOU that is your audience.
Jump on the one-of-a-kind Rhyme and Reason Bandwagon today and get my sound ideas delivered to your inbox instead of having to come looking for them all the time. If you’d like me to work on your project, email me about it, and let’s see if we’re a good match. Use the form on the side. Even if we don’t end up working together, you’ll still get some great free stuff to get you going on your own.
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