The Power of Branding A few years ago I was over at a friend’s house, and he told me about his new racquetball shoes and how much he liked ’em. I’m not gonna mention the brand, but it’s a big, famous one. When he mentioned how much he paid for the shoes, I asked him why he was willing to pay that much. About … The rest of the story…
Category Archives: branding yourself
Opinions can be wrong If you have any social media accounts, you might have noticed how people don’t seem to be shy about sharing their opinions on just about anything and everything. And a lot of the time their opinions lash out at someone. With expletives, name-calling, and other assorted pleasantries. But it’s important to know opinions can be wrong. So, when you’re about … The rest of the story…
Branding Yourself a Christian Last week I read an article about business brands. It mentioned how you should seriously consider branding yourself…because if you don’t someone else will. Well, I’ll let you in on a little secret I’ve observed… Sometimes branding yourself brings out other branding irons. When you brand yourself a Christian, for example, most people in the world form an immediate opinion … The rest of the story…
How Brand Power Can Stick Around I read where someone said audio can “drive consumer recall.” That’s what I call Brand Power. Audio, your own brand sound, can ramp up that power as much as (and actually way more than) your tag line or logo. Got Jingle? When I got married, quite a few years ago, I made some pretty bold promises. I’m sure … The rest of the story…