Catchy Songs Have Fringe Benefits Helen’s world had lost its sparkle. A typical day, for her, included hours of staring forward with a blank look on her face. It seemed the only thing she was aware of was that it was daytime. One day Alicia, a music therapist, came to the dementia center where Helen lived, and life began to open up again. Alicia … The rest of the story…
Greetings and salutations fellow humans Dear Mom. Or…Hi babe. Just a couple of ways people start letters and emails these days. No composition or journalistic award winners there. But they get the job done, I suppose. And who cares anyway, right? Well, besides me I guess. I’ve been a fan of language and vocabulary from almost the time I could speak. So, I’m partial … The rest of the story…
Sight and Sound ““ a great way to be found The first time I saw a comedienne do the “squirrel joke”, I almost did a spit take. It’s a joke about how attention spans are so short and distracted these days. Kinda like a dog that suddenly spots a squirrel. Focus is one place one second, then a completely different place a couple of … The rest of the story…
I’ve been reading, lately, where at least a few Christians are starting to question the merit of contemporary praise and worship music. And before you younger ones try to tell me it’s the old fuddy duddies, this isn’t just coming from older Christians. And I’m glad to see it. Because I’ve listened to just about all the mantra music, in church, I care to. … The rest of the story…
A little mood music never hurt anybody Watch any old Western movie, and it’s a good bet you’re gonna see a hootenanny, or a barn dance, or some other sort of soiree “˜neath the big Western sky. And the minute the music starts, folks are gonna dance their boots off. As far as I can tell, the music seemed to put everybody in a … The rest of the story…
Show and Tell To Help You Sell I was in the second or third grade when I heard about show and tell for the first time. The teacher asked each of us to bring our favorite present we’d gotten for Christmas after we came back from Christmas break. Yeah, they called it Christmas break back then, but I digress. Anyway, the concept was totally … The rest of the story…
Creative ads work Would you believe an internet marketing “expert”, I used to follow, once said in his newsletter to forget about creative ads?! He said creative ads are a waste of time because they veer you from the data. Well, like a dork, I believed him because his online success numbers sure looked better than mine at the time. Even though I had … The rest of the story…
Emphasizing Energizing Your Creative Advertising Wouldn’t you love a way to double the response and conversion rates of your website and advertising efforts? After all; you don’t want to spend more on it than you make back. Business branding with the right creative advertising tools can get you some awesome results. After talking with my clients, business and website owners, and entrepreneurs from many … The rest of the story…
Get to the point already I’ve read plenty of marketing articles that say copywriting and web content should go longer. More words. They say “now, you gotta have 1000 words, 2000 words, maybe even more. Why? Because they say so? Because it’s a trend?! Give me a break. Articles, books, commercials, web copy”they should all have only as many words as necessary to get … The rest of the story…
Wait till morning skies Bedtime Buckaroos Morning skies, or as they say down south, “mornin’ skies”, are a sign of a brand new day. And they’re also part of the subject of the third one of Tony’s books for kids…”Till Mornin’ Skies” It’s one of the “Bedtime Buckaroos” bedtime stories. And it’s also one of the songs off the lullabies collection by the same … The rest of the story…