Sight and Sound – a great way to be found
The first time I saw a comedienne do the “squirrel joke”, I almost did a spit take. It’s a joke about how attention spans are so short and distracted these days. Kinda like a dog that suddenly spots a squirrel. Focus is one place one second, then a completely different place a couple of seconds later. So, how do you fight that when you’re advertising? Well, instead of losing your readers to sudden video popups, use branded sight and sound and BE one of those distractions.
I’ve been around lots of sight and sound.
I’ve been involved with sound recording, in one way or another, for most of my life. Especially when it comes to voice and vocals. That’s why I focus on it here on my website and on my podcast and social media. And I know, without a doubt, you can set yourself apart with your own audio branding. But even more powerful is the combination of sight and sound…branded videos.
Have you noticed how the most popular video channels on YouTube…in any niche, are the ones where real people come across as actually being real? They’re the ones who allow life’s little imperfections to show through. In fact, many times they play those up. Either with humor, or self-deprecating comments, or some other technique. Why?
People see and hear “the real thing” and they like it.
Face-to-face time is the best way to build relationships. And I believe video to face time can be almost as effective. At least when you’re being yourself and letting that come across. I’ve read some articles saying your business videos aren’t about entertainment. They’re just supposed to enhance or build your brand.
Whatever your brand, if you can entertain your audience and keep them around longer, you have more opportunity to sell them your products, services, or information. And you’re in business to make money. Doesn’t that make sense? Of course, I’m not saying you need to be a comedian or actor or singer-songwriter in your presentations. But adding an entertainment “feel” to them helps establish your brand in a way your buyers will remember.
For example…think about the music in the Avengers movies.
When you just listen to the movie score, it sounds so serious. Sometimes even ominous. But right in the middle of a battle scene, one of the superheroes says something funny. And audiences eat it up. The movie makers used that and ramped up an impressive Marvel movie empire. They combine the sight and sound in a way that appeals to both sides of your brain. If they made everything doom-and-gloom serious, I don’t think they’d be half as successful.
Superman VS Batman proves my point.
Almost every scene is dark. And pitting superheroes against each other is just stupid. But maybe that’s just me. Anyway, unless you’re a diehard DC comics movies fan, I’ll bet the music doesn’t stay in your mind like the score for IronMan.
OK…I didn’t actually mean for this to turn into a comics review or anything like that. I’m just trying to point out how you can put sight and sound together, entertain your clients, customers, or fan base…and create a relationship building machine. Just make sure it ties in well with your brand. And use it on your website, in your social media channels, in your radio and TV commercials, and anywhere else you advertise.
Either way, you’ll learn something important. And isn’t that how you build better business?
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