Are you a business owner? Or an entrepreneur? Or a wannabe of some sort? And would you like to know how to blend in and fly under the radar? Because who’d wanna create stand-out ads or marketing in this chaotic world? I mean, besides those knuckleheads who wanna make more money and be prepared for even more chaos. But that sounds like too much … The rest of the story…
Tag Archives: audio branding
Take the Personalized Approach People have emailed me this question in various forms lately. Why does audio need to be personalized? Never fear. Your One-Man-Branding-Band is here with some info that should help. I’m not your typical (in more ways than one) copywriter or ad writer. A lot of my background is in the music business, audio commercials, and media production. And I use … The rest of the story…
Stealing the show ““ It’s what winners do I recently watched a documentary about Steve McQueen at the suggestion of an internet marketer whose suggestions are almost always good stuff. There was a section in the video that talked about how Steve was cast in the movie, “The Magnificent Seven”, but he wasn’t billed as the star. Yul Brynner was the lead actor. But … The rest of the story…
Emotion Potion ““ here’s today’s little notion Remember pep rallies in high school? And cheerleaders jumping around yelling out the school cheers. The school mascot would run around the gym or field. Different grades competed to see who could be the loudest. And the whole time all that was going on, the band blared out the school fight song. I can still hear it … The rest of the story…
My melodic intuition about brand recognition I recently found out Beethoven and I share(d) a common idea. For years (and my wife will back me up on this) I’ve implemented what I call “economy of motion” in much of what I do. And when I fail to implement it, I end up frustrated. It just means I like to save trips and unneeded movement … The rest of the story…
A little mood music never hurt anybody Watch any old Western movie, and it’s a good bet you’re gonna see a hootenanny, or a barn dance, or some other sort of soiree “˜neath the big Western sky. And the minute the music starts, folks are gonna dance their boots off. As far as I can tell, the music seemed to put everybody in a … The rest of the story…
How Brand Power Can Stick Around I read where someone said audio can “drive consumer recall.” That’s what I call Brand Power. Audio, your own brand sound, can ramp up that power as much as (and actually way more than) your tag line or logo. Got Jingle? When I got married, quite a few years ago, I made some pretty bold promises. I’m sure … The rest of the story…
Are you a Wizard Lizard? He’s standing in the middle of the road on the border of Tennessee and Virginia. Another time, he’s on the Brooklyn Bridge with walkers and cyclists whizzing by. Still another time he’s in the middle of the desert southwest with the Roadrunner and Coyote. He’s the original wizard lizard, the Geico Gecko. And he helped Geico have one of … The rest of the story…