Stealing the show – It’s what winners do
I recently watched a documentary about Steve McQueen at the suggestion of an internet marketer whose suggestions are almost always good stuff. There was a section in the video that talked about how Steve was cast in the movie, “The Magnificent Seven”, but he wasn’t billed as the star. Yul Brynner was the lead actor. But most people (especially guys) would probably tell you McQueen was the star. That’s because he kept stealing the show with some subtle (and not so subtle) on-screen moves.
Make your mark by stealing the show…no matter what “show” you’re in.
Steve McQueen didn’t just market himself. He made his mark. With coolness, certain looks, and confidence in his abilities. You don’t have to be a movie star to make your mark. And you don’t have to depend on how cool, confident, or good-looking you are (thank goodness)
These days stealing the show can be as simple as showing more enthusiasm than your competition. Or more empathy for your audience, or clients, or customers. Or doing something others aren’t doing in your niche.
Consider, for example, audio branding.
Nowadays it’s more likely you won’t hear a special branding type of song for a business. But you WILL hear music. At least when businesses are staying in touch with their market. And you can take it to the next level with your very own personalized music. Target your audience with something they won’t be able to get out of their heads.
You don’t have to produce a clever, catchy jingle. Like all those famous ones you might remember from when you were growing up. But you DO need something memorable. Something to steal attention from your competitors. And if you’re not sure where or how to get that going, well…it’s something I can probably help you with. I love to write songs. Ask and you might receive.