3 Ways to Make Money With a Podcast If you’ve been looking into the possibility of starting one”or if you already have one, you might also be looking into how to make money with a podcast. After all, it’s only natural. Radio and TV programs have been doing that for decades. And podcasts have been sources of income for their … The rest of the story…
Category Archives: Music Producer
Catchy Songs Have Fringe Benefits Helen’s world had lost its sparkle. A typical day, for her, included hours of staring forward with a blank look on her face. It seemed the only thing she was aware of was that it was daytime. One day Alicia, a music therapist, came to the dementia center where Helen lived, and life began to … The rest of the story…
Sight and Sound ““ a great way to be found The first time I saw a comedienne do the “squirrel joke”, I almost did a spit take. It’s a joke about how attention spans are so short and distracted these days. Kinda like a dog that suddenly spots a squirrel. Focus is one place one second, then a completely different … The rest of the story…
A little mood music never hurt anybody Watch any old Western movie, and it’s a good bet you’re gonna see a hootenanny, or a barn dance, or some other sort of soiree “˜neath the big Western sky. And the minute the music starts, folks are gonna dance their boots off. As far as I can tell, the music seemed to … The rest of the story…
Show and Tell To Help You Sell I was in the second or third grade when I heard about show and tell for the first time. The teacher asked each of us to bring our favorite present we’d gotten for Christmas after we came back from Christmas break. Yeah, they called it Christmas break back then, but I digress. Anyway, … The rest of the story…
Creative ads work Would you believe an internet marketing “expert”, I used to follow, once said in his newsletter to forget about creative ads?! He said creative ads are a waste of time because they veer you from the data. Well, like a dork, I believed him because his online success numbers sure looked better than mine at the time. … The rest of the story…
Emphasizing Energizing Your Creative Advertising Wouldn’t you love a way to double the response and conversion rates of your website and advertising efforts? After all; you don’t want to spend more on it than you make back. Business branding with the right creative advertising tools can get you some awesome results. After talking with my clients, business and website owners, … The rest of the story…
Get to the point already I’ve read plenty of marketing articles that say copywriting and web content should go longer. More words. They say “now, you gotta have 1000 words, 2000 words, maybe even more. Why? Because they say so? Because it’s a trend?! Give me a break. Articles, books, commercials, web copy”they should all have only as many words … The rest of the story…
Your Optimized WordPress Website Install Are you a small to medium business owner who works from home? Or maybe you have a small brick and mortar shop. Either way, you need a website. But not just any old website. I suggest a WordPress website install. That’s just a fancy schmancy way of saying use WordPress to create and build your … The rest of the story…
Skip The Mobile Apps For Business Mobile apps for business are not necessary. OK, I’ve said it. And I’m not gonna take it back. Believe me, this is coming from a guy who uses apps everyday on his iPhone. Of course, I fuel up on the latest news each morning using my News app. And I check my email on my … The rest of the story…
Ad-blocking Apps and Your Own Website An article I just read about ad-blocking apps asked if the “end of the mobile ad industry is already in site“. I don’t think they will. But so what if they completely destroy mobile advertising. Or at least destroy it in its current form. Even if they do, here’s why that shouldn’t worry you. Because … The rest of the story…
Website Marketing Mistakes You can make some website marketing mistakes and still have a successful online business website. Yep, just like in real life, your mistakes don’t predestine you to failure. Of course, mistakes also don’t predestine you to success either. Maybe you’ve heard well-known marketing experts say something like “you’ll have to fail your way to success”. I disagree … The rest of the story…
Only Fantasy Writers Should Be Fantasy Writers Do you sell fantasy products, services, or information? How about fantasy writing…do you sell that? If you answered “No” to those questions, then you shouldn’t be one of those fantasy writers. I enjoy fantasy writers as much as the next guy, but… I actually get paid to write and produce non-fiction words and … The rest of the story…
Your ol’ buddy, Tone, is in a Spin Zone When the media sends out a message with an obvious bias, that’s often called a spin. And when they dig in and really ramp it up, that’s called a spin zone. So, stick with me as I spin this out, and ask…Who do you think cares more about your life? And … The rest of the story…
Do you ever ponder things for no reason at all? I remember driving my brand new little Ford sedan all around the countryside in Kansas. Way…waaaaayyyy back when. And I’d just keep my eyes peeled for a place to pull over and ponder things. And maybe even write about ’em. Sometimes important things. Many times just things of interest to … The rest of the story…
Fragmented marketing is a real thing. But I don’t care because I used to sing. For a living, as a matter of fact. Funny, but that headline and the next couple of lines even sound fragmented, but they’re not. I’ve got a point. Now, let’s see…where did I put it? Well, while I’m looking for it, let me share this … The rest of the story…
Hocus Pocus”Now where’d I put my focus? Do you think successful people just wake up, say hocus pocus, and start their day focused? Hardly. They’re not born that way either. Well, they might be born with the “marketing gene”or the “dynamic salesperson gene”. But they’re not focused simply by existing. So, don’t think of staying focused as something you’ll do when … The rest of the story…
A little horn blowing about why my words and music are good for business You’ll never have a hard time finding agencies, PR people, and other “creative” types who can put together a really cool advertising campaign. They’ve been around as long as business, and they know how to construct slick, polished ads for you. The trouble is, your competitor just might … The rest of the story…
I’m not sure, but I don’t think I’ve ever suffered from writer block. There have been times when I didn’t write as much as others. But I’ve never had an actual writer block. Instead, what happens to me is what I call “writer flood”. My head gets flooded with ideas. Ideas for books, for pictures, for characters, for music and … The rest of the story…
Make more money ““ it’s pretty important, right? Maybe I’m just a little over-sensitive to gas prices because I drive a lot. But I’ve noticed (and maybe it’s just coincidence”I doubt it) how a gallon of gas costs tends to cost more at strategic times of the year. At least, that’s the case here in the shadow of Pike’s Peak … The rest of the story…