For several years I wrote a lot of short tunes that became jingles in advertising. And I wrote for all sorts of companies. If you lived in Colorado for any time during the past 20 years, and if you listened to radio, chances are you heard me at least once. Most jingles in advertising tend to have a short life. … The rest of the story…
Category Archives: music for business
The Bible says a “laborer is worthy of his wages.” But what about when the worker is doing work you believe is easy? You know, the kind of work you think isn’t done by the sweat of the brow? In other words, does that worthy laborer principle apply to musicians? Here’s something I watched Sting say about it a few … The rest of the story…
For several years I wrote jingles for ads. And I wrote for all sorts of companies. If you lived in Colorado for any time during the past 20 years, and if you listened to radio, chances are you heard me at least once. Most of those jingles for ads faded away with time. But not all of them. In fact, … The rest of the story…
Advertising music puts you in showbiz Got this in an email from a guy I work with who was helping one of his clients post Facebook ads. “___ has decided to abandon the Facebook ad campaign. She had over 1100 views of the ad with ZERO responses.” I saw and heard her ad, and it was actually a very good one. She’s … The rest of the story…
Take the Personalized Approach People have emailed me this question in various forms lately. Why does audio need to be personalized? Never fear. Your One-Man-Branding-Band is here with some info that should help. I’m not your typical (in more ways than one) copywriter or ad writer. A lot of my background is in the music business, audio commercials, and media … The rest of the story…
Memories of the Windy Saddle I remember, almost eight years ago, Elgielene and I had lunch in a little downtown spot in Golden, Colorado. It was called the Windy Saddle Cafe. Small town atmosphere, fresh made food, and good coffee. As we waited for our food, that first time, we checked out the place. It even had a place in … The rest of the story…