Yacht rock. Of course, I had no idea I was listening to music from that genre. And that’s mainly because it wasn’t called yacht rock at the time. Plus, to be completely transparent on this matter (as is the odd trend these days), I never heard of that term until this morning. Yacht rock is supposed to be the “West coast” sound of the … Read the rest…
Yesterday was that day. Today is that day. And tomorrow will be that day. And by “that day” I mean the day somebody was talkin’ about when they said they’d do, be, or try something. You’ve said it. I’ve said it. Most everybody has. Does it sound familiar? “Someday I wanna try (fill in the blank). Or how about, “Someday he/she will be sorry.” … Read the rest…
Even if you’re not familiar with the world of copywriting, you probably read some every day. Because copywriting is the act of using words to sell. That’s the simple definition. And a guy I’ve been following for over 30 years, Bob Bly, wrote the book on copywriting. Several books to be more accurate. He and I connected on a business social network. And this … Read the rest…