How Brand Power Can Stick Around I read where someone said audio can “drive consumer recall.” That’s what I call Brand Power. Audio, your own brand sound, can ramp up that power as much as (and actually way more than) your tag line or logo. Got Jingle? When I got married, quite a few years ago, I made some pretty bold promises. I’m sure … Read the rest…
Do you comfort one another? Or leave it to someone else? I’m not a language scholar, and I don’t play one on TV. But I love language. I love words. How they’re formed. Why they mean what they mean. Where they originated. Take the word “comfort” for example. There’s a place in the Bible where Paul tells believers to comfort one another and to … Read the rest…
If you knew there was an elephant in the room, would you feed it? I’m sure you’ve heard that expression…right? When there’s an obvious problem, but no one is talking about it or seems to want to talk about it, that’s the metaphorical way of putting it…there’s an elephant in the room. But what if that problem was a lie everybody was willing to … Read the rest…
I need mercy on me. How about you? I’ve lived an interesting life so far. I’ve already lived longer than my Dad and his two brothers. And it’s already longer than several other relatives and friends I’ve known. But I don’t know if it would have been this long if it wasn’t for God’s mercy on me. I don’t want to imagine the hopelessness … Read the rest…
Life is not fair. And guess what… It’s all your fault. And mine. And the other people around the world. Even the ones who think their essence is what makes the world turn. Life is not fair because you live in a world we humans broke…a long time ago. Before you say it wasn’t you who ate the fruit from the wrong tree, I … Read the rest…
“Because I can” is actually a good answer. Did you ever get into stupid kid arguments when you were a kid? Well, when I was kid, arguing with a brother or sister like most kids do, I was as good as anybody with those goofy kid answers to stupid kid questions. Most of the questions started with “why?” So, of course, most of the … Read the rest…
Caterpillar Metamorphosis – Quite a change! If you’d really like somebody to change…or if certain people are making you mad, tell them to go liquefy themselves. I bet that’s something they’d never expect you to say. The reason I use that term is because that’s what a caterpillar does to become a butterfly. It actually liquefies itself. Can you imagine?! It’s known as caterpillar … Read the rest…