For several years I wrote a lot of short tunes that became jingles in advertising. And I wrote for all sorts of companies. If you lived in Colorado for any time during the past 20 years, and if you listened to radio, chances are you heard me at least once. Most jingles in advertising tend to have a short life. But not all of … Read the rest…
Category Archives: video marketing
Sight and Sound a great way to be found The first time I saw a comedienne do the “squirrel joke”, I almost did a spit take. It’s a joke about how attention spans are so short and distracted these days. Kinda like a dog that suddenly spots a squirrel. Focus is one place one second, then a completely different place a couple of seconds … Read the rest…
Video and Audio – be seen AND heard – I remember, 20 years ago, when I started working online, how even having a website was a challenge for most businesses. And expensive. There were website design companies sometimes charging tens of thousands of dollars to build a business website. And 99% of them had no video and audio. These days, brand videos are necessary for … Read the rest…