Video and Audio – be seen AND heard –
I remember, 20 years ago, when I started working online, how even having a website was a challenge for most businesses. And expensive. There were website design companies sometimes charging tens of thousands of dollars to build a business website. And 99% of them had no video and audio. These days, brand videos are necessary for most small and medium business owners. Video is no longer an option if you want to stay competitive online. Of course, they’re not free…unless you can produce them yourself. And even then, you should consider the time investment before jumping in.
Video and audio don’t have to be complicated, but they do have to BE.
According to surveys, you’re probably more likely to prefer websites with video over websites with just words and pictures. I know I do. Who wants to browse through endless sites with only text and stock images, when you can watch a video and connect on a deeper level? Those surveys also say video is key to driving conversions. And that means more potential for selling more stuff. Of course, that’s only important if making money is important to you and your business.
The great news is…if you wanna stand out from the crowd online, you still can. Use video and audio. Like I did. Did you watch this message, or just read the article? Yeah, that’s what I thought.
Video marketing statistics agree with me…
- One-third of online activity is spent watching video.
- More than half of video content is viewed on mobile devices
- Audiences engage mostly with videos 2 minutes and under
- Landing page videos can increase conversions by 87%
Even though 85% of Facebook videos are watched without sound, if you wanna be seen AND heard AND remembered, go to the next level with a custom commercial song. You’d immediately set yourself apart from video makers who don’t use sound…or have awful sound. I know it’s self-serving for me to mention that, but hey…I’m online to sell stuff too. And I’ve seen the power of deeper connection with a target audience using video AND brand music. And isn’t that what you’re working hard to do? Connect with your clients, customers, or audience in a way they’ll never forget?
You can think it over. But keep in mind…every day lots of other savvy business owners are committing to custom video and audio. Some of them might be your competition.