For several years I wrote a lot of short tunes that became jingles in advertising. And I wrote for all sorts of companies. If you lived in Colorado for any time during the past 20 years, and if you listened to radio, chances are you heard me at least once. Most jingles in advertising tend to have a short life. … The rest of the story…
Tag Archives: jingles
The Proven Song Some people start with an idea for business and fly with it. Sometimes it’s a matter of just wanting to share some of their strategies. And sometimes it’s to completely teach others how to do it, too. Both of those apply to a guy named Jim. He took his ideas of building business online to a level … The rest of the story…
Is the music cupid talkin’ stupid? Okay, before I go any further, it’s probably a good idea if I identify the music cupid. That would be me. I know”my header says Rhyme and Reason. But I’m also the music cupid, in order to draw out a point. And the point is”there are a lot of places (translate: websites where they’re … The rest of the story…
What? A jingle producer with skills and no computer? Back in the 90’s I was still a full-time live entertainment musician and a local jingle producer in the Denver metro area. I was also very late to the home computer game. My recordings were digital, but they were done on dedicated recording gear, not computers. And I didn’t have a … The rest of the story…
How Brand Power Can Stick Around I read where someone said audio can “drive consumer recall.” That’s what I call Brand Power. Audio, your own brand sound, can ramp up that power as much as (and actually way more than) your tag line or logo. Got Jingle? When I got married, quite a few years ago, I made some pretty … The rest of the story…
Hey man. Got a short attention span? Thousands of brand and marketing messages a day. Does it seem like you’re always seeing somebody advertise something to you? You’re not just seeing things. It’s really happening. If you’re like pretty much everybody else, you have a short attention span because of it. So you can bet if you do, so do … The rest of the story…