For several years I wrote jingles for ads. And I wrote for all sorts of companies. If you lived in Colorado for any time during the past 20 years, and if you listened to radio, chances are you heard me at least once. Most of those jingles for ads faded away with time. But not all of them. In fact, almost 11 years ago … The rest of the story…
Category Archives: music for business
Advertising music puts you in showbiz Got this in an email from a guy I work with who was helping one of his clients post Facebook ads. “___ has decided to abandon the Facebook ad campaign. She had over 1100 views of the ad with ZERO responses.” I saw and heard her ad, and it was actually a very good one. She’s in a highly competitive … The rest of the story…
Take the Personalized Approach People have emailed me this question in various forms lately. Why does audio need to be personalized? Never fear. Your One-Man-Branding-Band is here with some info that should help. I’m not your typical (in more ways than one) copywriter or ad writer. A lot of my background is in the music business, audio commercials, and media production. And I use … The rest of the story…