What? A jingle producer with skills and no computer? Back in the 90’s I was still a full-time live entertainment musician and a local jingle producer in the Denver metro area. I was also very late to the home computer game. My recordings were digital, but they were done on dedicated recording gear, not computers. And I didn’t have a cellphone (basically no one … Read the rest…
Tag Archives: jingles
How Brand Power Can Stick Around I read where someone said audio can “drive consumer recall.” That’s what I call Brand Power. Audio, your own brand sound, can ramp up that power as much as (and actually way more than) your tag line or logo. Got Jingle? When I got married, quite a few years ago, I made some pretty bold promises. I’m sure … Read the rest…
Hey man. Got a short attention span? Thousands of brand and marketing messages a day. Does it seem like you’re always seeing somebody advertise something to you? You’re not just seeing things. It’s really happening. If you’re like pretty much everybody else, you have a short attention span because of it. So you can bet if you do, so do your customers, clients, fans … Read the rest…