Emotion Potion ““ here’s today’s little notion Remember pep rallies in high school? And cheerleaders jumping around yelling out the school cheers. The school mascot would run around the gym or field. Different grades competed to see who could be the loudest. And the whole time all that was going on, the band blared out the school fight song. I can still hear it … The rest of the story…
Tag Archives: audio branding
My melodic intuition about brand recognition I recently found out Beethoven and I share(d) a common idea. For years (and my wife will back me up on this) I’ve implemented what I call “economy of motion” in much of what I do. And when I fail to implement it, I end up frustrated. It just means I like to save trips and unneeded movement … The rest of the story…
A little mood music never hurt anybody Watch any old Western movie, and it’s a good bet you’re gonna see a hootenanny, or a barn dance, or some other sort of soiree “˜neath the big Western sky. And the minute the music starts, folks are gonna dance their boots off. As far as I can tell, the music seemed to put everybody in a … The rest of the story…