Being a business owner ain’t for coasters I’m not talking about those cute, little thingys you put under your drink to protect your snazzy coffee table. And I’m also not talking that R&B group from way back”yakety yak, don’t talk back. Unless you plan on being a business owner whose business is like this” You can’t be a business owner and keep your engine in … The rest of the story…
Category Archives: Music Producer
How Brand Power Can Stick Around I read where someone said audio can “drive consumer recall.” That’s what I call Brand Power. Audio, your own brand sound, can ramp up that power as much as (and actually way more than) your tag line or logo. Got Jingle? When I got married, quite a few years ago, I made some pretty bold promises. I’m sure … The rest of the story…
Are you a Wizard Lizard? He’s standing in the middle of the road on the border of Tennessee and Virginia. Another time, he’s on the Brooklyn Bridge with walkers and cyclists whizzing by. Still another time he’s in the middle of the desert southwest with the Roadrunner and Coyote. He’s the original wizard lizard, the Geico Gecko. And he helped Geico have one of … The rest of the story…