There are a lot of shyster marketers out there (and it’s a sad commentary to say there are a lot) who want to separate you from your moolah. And they claim to have the keys to success. If you’re willing to opt in, shell out, and upgrade to the “next level” as they build a better mousetrap.
But most of them can’t find their keys to success in the dark.
It’s interesting to note the definition and origin of the word “shyster.” Here’s what I found in one of my dictionaries: shyster – a person, especially a lawyer, who uses unscrupulous, fraudulent, or deceptive methods in business. Example: an ambulance-chasing shyster
And here’s what the dictionary says about the origin of the word: “mid 19th century: said to be from Scheuster, the name of a lawyer whose behavior provoked accusations of ‘scheuster’ practices, perhaps reinforced by German Scheisser ‘worthless person’.”
(Side note: in German, Scheuster would be pronounced more like Shoyster. And Scheisser is pronounced Shysser. So, the connection’s getting clearer, right?)
That dictionary also shares example sentences. I like how it followed up the definition with, “This guy makes used car salesmen and shyster real-estate agents look good.”
Ouch! That’s harsh. And so true about so many marketers.
Because they wouldn’t know the real keys to success if they were hanging on a tree in their front yard.
“And I suppose you DO know, Tony?”
Yes, actually. But it’s important to first know the true definition of success. A few years ago, I shared how it’s spelled out in 13 letters. And I’ll give you the short version right now. Truly successful people will live forever.
Prolly won’t hear many motivational speakers tell you that. Because they don’t define success based on eternal, qualitative data. Nope. They base it on typical, worldly, quantitative data. Six and seven figure incomes. Real estate holdings. Whether you can afford to travel first class or not.
But riches you can hold in your hand, or tap into with a plastic card, aren’t riches at all. As I’ve said before, even if you can build empires, employ tens of thousands of people, and change the world, you can still be broke.
Jesus said you can do all that and still lose your soul.
And that’s the complete opposite of success. Yeah, that’s failure on a scale you shouldn’t even imagine.
So, what are the true success keys? And how can you get your hands on ’em? They’re the same as they’ve been for 2000 years. And they’re the same ones the Romans, Corinthians, Galatians, Ephesians, Philippians, Colossians, Thessalonians, and Timothy, Titus, and Philemon heard about from that guy named Paul.
Ignore them, and all your efforts lead to failure.
Because if you conquer the world and lose your soul, you fail. Miserably.
Lost in the fire.
You can avoid it,
It’s up to you.
Cool, Living Water
Is your rescue.
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