I’ve been told I’m a creative content writer. And I guess that’s true because I write and produce multimedia content for myself and for clients. That includes using images, words and music, video, podcasting, etc. But I didn’t start out as that kind of writer. I sort of wound up here because of awesome technology and the internet. Before it existed, I was a much more analog guy.

Even without a computer I was a creative content writer.

In fact, way back when my writing media of choice were a nineteen cent Bic pen and fifty cent spiral notebooks. And little did I know how writing all that prose and poetry would lead me here. Literally thousands of different poems. I gave lots and lots away…and I’ll never see them again.

There’s even a funny side story of how a couple of my notebooks disappeared. My younger brother sneaked a couple of them out to make a better grade in his English creative writing class. And he “misplaced them.” They resurfaced again, briefly, years later…only to disappear again before I was able to get them back. Because I love my brother, he’s still alive…and he DID get a better grade. But I sure wish I had those notebooks.

But…back to my creative content writer stuff…

Here’s a multiple choice question for you. When it comes to words and music, marketing, or anything YOU happen to be doing to make money, should you:

A. Write, re-write, and market consistently? or, 

B. Create products to sell? or, 

C. Focus on great content creation? or, 

D. All of the above?

You probably already figured out there’s no wrong answer.

Because it’s all important.

And it goes either way. If you’re in the business of selling products, you either have to create them, buy them (to sell them), or endorse and promote somebody else’s. And you need to consistently tell as many people as possible that you have this stuff. So, you need to write your ads, your website content, radio spots, or words and music. And re-write them any time you can make improvements.

On the other hand, if you write for a living (like I do), you should be creating products to sell or will eventually sell. The good news is, anything you write can be a potential product. So, don’t throw anything away. Don’t forget; a series of articles on fitness can be turned into a book on the benefits of alternating your fitness regimen.

And that book could be recorded as an audiobook, and used for a podcast, and converted into a video. That’s why you need to keep your brain flowing freely with your eyes open to the endless possibilities.

But maybe you don’t write for a living.

Maybe you need or want some help with content. You could put my words and music to work on your business. But you should know, I only work with entrepreneurs and business owners I believe in and believe I can help. You’ll have to meet some high standards. If that’s cool with you, send me an email in the form.

Yeah, you’ll be on my list. And you’ll have to suffer through some “free stuff.” But then we can connect and see what we can see. Till then, remember life has Rhyme and Reason because God made you.