Relaxing Music – it ain’t just for sleepin’
The vast majority of the time I listen to music, these days, it’s on my iPhone using either my Apple music app or Pandora. While I do love some power-up music for fun, a lot of my listening is relaxing music. Either to go to sleep, or to get some work done. (If you prefer to listen, here’s the Rhyme and Reason Podcast episode 222)
According to some studies, listening to classical music can actually increase your IQ…at least temporarily. Somebody came up with the clever term, Mozart effect. And a knucklehead politician in Georgia even came up with a knucklehead idea to propose a budget that made sure every kid in Georgia got a Mozart CD. Yeesh.
Don’t get me wrong. I believe listening to classical music can do way better things for your brain than say…rap, metal, punk, hip-hop, etc. etc. etc. And nothing on pop music stations even remotely compares with the musical strength and emotion of even the most basic Beethoven composition. Nothing! That’s why I say…
Relaxing music can be power music.
These days, you don’t need to use grinding power chords or massive beats to set yourself apart from the crowd. In fact, doing just the opposite might be a much more successful strategy. I call it…going against the flow of the status quo.
When everyone else is yelling and screaming, whisper. If everyone else is zigging, you zag. Every time everyone else turns left, you go right. And you won’t go wrong. So, tonight…when you normally play your favorite songs on your way home…or when you start some music as you’re making dinner…or whatever…try some relaxing music instead. I’m not sayin’ you gotta do this all the time. Just experiment. You might discover you like it so much that it might also work in your advertising. But what do I know? (I know it works, that’s what I know) By the way…
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