Business owners can’t be coasters. At least not if you wanna have any kind of shot at success. Because the only way to coast is downhill. And, last time I checked, that was the opposite direction of success.
Business owners who prefer to go the success route have to:
- rent an office or design a own home office
- buy the office supplies
- get the phone line(s)
- establish internet service
- upgrade gear (computers, software, phone, printer, etc.)
- pay the bills
And they also need (and want) to:
- work on ideas
- brainstorm
- learn new software
- design business promo materials
- build a website (or have one built) for SEO, e-commerce, etc.
Wow! That’s a lotta stuff. And if describes you, I applaud you.
Because coasters don’t do that stuff.
They don’t brainstorm an idea and work hard to build it into a business. And they don’t work hard to build that business into something that’ll pay their bills. Plus, they don’t care about how even business owners who can work from home put in WAY more hours than job workers.
Yeah, they don’t care that business owners have to deal with knowing you can “build it and they still won’t come.”
There are only two kinds of good coasters.
- THE Coasters who told you to “take out the papers and the trash, or you don’t get no spendin’ cash.” Matter of fact, the lyrics to Yakety Yak are filled with work orders. Check ’em out:
If you don’t scrub that kitchen floor
You ain’t gonna rock and roll no more
Yakety yak (Don’t talk back)Just finish cleanin’ up your room
Let’s see that dust fly with that broom
Get all that garbage out of sight
Or you don’t go out Friday night
Yakety yak (Don’t talk back)You just put on your coat and hat
And walk yourself to the laundromat
And when you finish doin’ that
Bring in the dog and put out the cat
Yakety yak (Don’t talk back)Don’t you give me no dirty looks
Your father’s hip; he knows what cooks
Just tell your hoodlum friend outside
You ain’t got time to take a ride
Yakety yak (Don’t talk back) - And those little knickknacks that go under your drink on the coffee or end tables.
When you get right down to it, those thingys under your drink DO something. Sure, they’re obviously motionless. But they’re doing the work they were designed to do. Man, there’s that work word again.
And here are the kinds of things life’s coasters do.
They play video games in mom and/or dad’s basement. Into their 30’s and 40’s. They illegally sneak across borders of countries at all hours of the day and latch onto government “benefits” that the government stole from you to give to them. And many of them beg on street corners and live in tarp-topped communities along what used to be lovely river walks and neighborhoods.
And they buy chemical-filled foods and gulp them down till they have to waddle, at a snail’s pace, to get anywhere. Plus, they jump on every social media channel and cry, scream, and whine about how “rich people need to pay their fair share.”
Oh, if only there was some way to know what to do about them.
Wait a sec.
I believe I DO know the Way.
But I think I’ll save that for the next time.
In the meantime, join the growing body of believers who signed up for the Tony’s Daily Devotional , if you haven’t already. And I’ll send you good stuff so you can focus on faith, hope, and love with me.
Stay tuned…
